About Us


The year was 1976. One gentleman, Shri. Punam Chandji Baid started a small electronic shop just opposite to the iconic Great Eastern Hotel at Dalhousie. His dream was to build a brand which would house quality home appliances and a diverse range of electronic products in Eastern India. The visionary was ably supported by his two sons who understood that in order to be competitive, one has to focus on two elements: quality and good customer service. Today, as Great Eastern Retail is evaluated as more than 600 crore enterprise with 59 retail outlets across different parts of India. Great Eastern Retail is Eastern India's largest electric chain store snd it abides by two of its core principles- quality and trust


Although the brand is based on an ethos built on experience and market wisdom, the team comprises of young individuals who work dedicatedly to enhance retail hospitality, service and after sales service. The brand is the pioneer in promoting quality customer care, the first of its kind in the history of Eastern India retail management.

Apart from being the best managed retail chains, Great Eastern Retail houses the biggest range of products under different categories like home appliances, entertainment, kitchen appliances, personal gadgets, beauty and grooming kits. Whatever is your requirement, you will find a number of options from different brands at a competitive price in Great Eastern Retail. The brand strives to excel in customer service because for them customer remains the king. The team constantly innovates and works on a number of schemes which promise to provide a holistic shopping experiences across India.